Nitrex, a Novacap portfolio company and the leading global provider of fully integrated heat-treating solutions and technologies, unveiled its new corporate brand identity today. This change comes at a time when the company is forging new paths, retooling its product portfolio to align it even more closely with customer needs and preferences, and seeking to present a more consistent look and feel across all brands.

“In our 35-year history, Nitrex has evolved from a small family-run business operating in Canada to a global company with an extensive portfolio serving the whole heat treatment industry,” said Nitrex CEO Jean-Francois Cloutier.

“Our portfolio is built on proven science and technology to enhance material strength and optimize performance. The new brand identity we are sharing with you today,” he continued, “reflects our evolution as a market leader poised for the future, while reaffirming our tradition of innovation, reliability and quality as well as our customer-focused culture. The new unifying logo will represent the company as a whole, with all its business units. The modern, abstract design of the company’s iconic red, yellow and orange “N” symbol is now rendered as two monochromatic pillars, indicating that Nitrex rests on a solid foundation of science and technology. The pillars stand side by side and stretch out crosswise, evoking the centrality of heat treating as a mission-critical process in manufacturing,” added Cloutier.

New Nitrex tagline: MASTERING STRENGTH. WORLDWIDE.

The new symbol will be adopted by all the Nitrex business units. The symbol also plays a functional role as the letter “N” in the Nitrex wordmark used by all business units. For now, the names of the legal entities will not change, so our customers, suppliers and stakeholders can continue to use the existing names and addresses in all official communication. The new wordmark for United Process Controls leverages its well-known trade name, the UPC initials, in combination with the company’s best-known brand asset, Marathon Monitors, to form UPC-Marathon. Also, worth noting is the incorporation of the “N” symbol as the final letterform in the new UPC-Marathon wordmark.

“The UPC-Marathon logo may be new and different, but it still speaks to our history and makes the link with the essence of our recognized brand. Operationally, nothing has changed: our mission is to be the best brand in process controls and automation worldwide. The new logo is a true reflection of our past and our future,” said Eric Jossart, VP Global Sales. “The rebranding unifies our group, while confirming our unique position in the market,” said Oliver Caurette, President, United Process Controls.

G-M Enterprises has also traded their metallic graphic for a sleek single-color wordmark using the same typeface as the other logos, with the addition of the tagline A Nitrex Company. “The new logo clearly defines the integration of G-M into Nitrex. As the newest addition to the Nitrex Turnkey Systems portfolio, G-M expands our offering in this category by bringing a new line of innovative vacuum heat treatment systems to our customers” said Iwo Korwin, President of NTS.

A new tagline:

New Nitrex tagline: MASTERING STRENGTH. WORLDWIDE.

“The new tagline charts a bold course for Nitrex. It underscores our commitment to science and technology. By harnessing the latest advances, we will be able to reinvent the methods of strengthening metals and applications, to the greater benefit of our customers. “This marks the beginning of a new chapter for Nitrex and its affiliated companies, and we’re very excited to finally share it with you. Soon you will see the new logos on all our products and packaging, social media platforms, brochures, stationery and tradeshow booths as well as in our email signatures, and much else. Also, on the horizon is a new redesigned website with simplified messaging and a seamless visitor experience. The site will showcase the full suite of solutions, including turnkey heat-treating systems, heat treating services, and control and automation solutions,” said Nitrex CEO Jean-Francois Cloutier.


December 23, 2013

G-M Enterprises supplied a 20-bar vacuum furnace to Paulo Products Co. The furnace, which has an 8,000-pound load capacity and maximum work-zone dimensions of 48 inches wide x 36 inches high x 60 inches long, was installed at Paulo’s St. Louis, Mo., facility. The furnace is equipped with an 800-hp cooling motor, graphite hot zones and an Allen Bradley PLC control system. Thanks to this new furnace, Paulo-St. Louis can now handle larger parts requiring vacuum heat treatment. The facility has already successfully completed all necessary testing and has received approval as a provisional heat-treat source of Die Insert Material for Ford Motor Co. and General Motors, Powertrain Division.

To learn more about vacuum furnaces, contact G-M Enterprises at 951-340-4646 or visit at www.gmenterprises.com.

G-M Enterprises also proudly serves Corona and all surrounding areas.


September 2, 2014

G-M Enterprises was awarded an order for six Model HVF 701-XXB (2-bar) vacuum furnaces from a U.S.-based company that processes aerospace parts. These furnaces all have a free work area of 48 inches wide x 48 inches high x 72 inches long with a 4,500-pound gross loading capacity. Hot-zone construction is with all-graphite insulation including heavy-duty graphite hearth assembly and graphite heating elements in circular configuration. The furnaces are to be installed at the company’s new facility, which is currently under construction and scheduled to be completed by the end of 2014.

The furnaces, which are capable of achieving better than 10-5 torr range vacuum level, are equipped with a 200-hp cooling blower, 4,000,000 BTU/hour heat exchanger and variable frequency drives (VFD) to provide controlled cooling. They also include the GMVAC1 WONDERWARE-based computer control system, which provides exceptional process flexibility.

To learn more about vacuum furnaces, contact G-M Enterprises at 951-340-4646 or visit at www.gmenterprises.com.

G-M Enterprises also proudly serves Corona and all surrounding areas.


“State-of-the-art” Vacuum Furnace commissioned at one of the Leading US Commercial Heat Treat Plants.

Having a free work area of 36″x36″Hx60″L and a 8,000 lbs. loading capacity, equipped with externally mounted 600 HP motor with Allen-Bradley Variable Frequency Drive (VFD) to provide controlled cooling with externally mounted 14,000,000 BTUs/ hour primary heat exchanger and a 300,000 BTUs/Hr. post cooler to provide maximum quenching capabilities for various types of loads and large cross-sections. Furnace controls equipped with Honeywell HC900 and Wonderware Computer Control.

To learn more about state-of-the-art vacuum furnaces, contact G-M Enterprises at 951-340-4646 or visit at www.gmenterprises.com.

G-M Enterprises also proudly serves Corona and all surrounding areas.


G-M Enterprises just completed the shipment of a multi-million dollar contract for (4) Vacuum Furnaces to a major Casting Company in Arizona. Three (3) Furnaces are G-M Model HVF 701-(M) XXB (2 Bar) having a Free Work Area of 54” W x 41” H x 72” L and one (1) Furnace is G-M model HVF 201-B (2-Bar) having a Free Work Area of 24” W x 24” H x 36” L. The customer stated that he selected G-M due to innovative Hot Zone design and construction, GMVAC1 Wonderware Control System with its user-friendly software, the capability of the equipment and being maintenance friendly.

G-M also supplied a 1200 GPM Water Cooling System to support this installation. The customer was highly impressed with the workmanship and quality of the furnace and expressed his appreciation for receiving more than he expected.

To learn more about vacuum furnaces, contact G-M Enterprises at 951-340-4646 or visit at www.gmenterprises.com.

G-M Enterprises also proudly serves Corona and all surrounding areas.


G-M Enterprises (Corona, Calif.) shipped three vapor phase alumina (VPA) coating furnaces in 2006 and has received two orders for VPA coating furnaces to be delivered in February 2007. The orders are the result of increased demand in aircraft-engine construction, which requires vapor phase alumina coating of blades and vanes. G-M has developed a system where both sides of the furnace have a fully enclosed loading/unloading chamber with forced cooling.

These furnaces come equipped with G-M’s WONDERWARE computer control system for fully automatic operation in conjunction with mass-flow control panels.

To learn more about vacuum furnaces, contact G-M Enterprises at 951-340-4646 or visit at www.gmenterprises.com.

G-M Enterprises also proudly serves Corona and all surrounding areas.