Nitrex Expands International Sales Representative Network, Welcomes Mr. Ali Akgunes

NITREX is pleased to welcome our newest manufacturer representative, Mr. Ali Akgunes, for Romania and Turkey. Akgunes will handle the complete portfolio of G-M Enterprises (G-M) vacuum furnaces and UPC-Marathon (UPC, formerly United Process Controls) process and flow controls and automation solutions in Turkey. In Romania, he will also represent Nitrex for the sale of nitriding and nitrocarburizing systems in addition to G-M and UPC products.

Ali Akgunes brings over 20 years of experience in the metal manufacturing industry working closely with aerospace, defense, and machine tool companies. A solutions provider to hundreds of fabricated metal part manufacturers, Akgunes has earned a strong reputation among his customers for helping them maximize heat-treating operations with comprehensive manufacturing solutions and after-sales support services. Having worked extensively with both manufacturing and maintenance teams has also given him a realistic understanding of the needs and services of the industry.

“Serving these countries with state-of-art furnaces and control solutions and being able to solve customer pain points related to application and process development as well as productivity are the most satisfying rewards that come with my job. Today, my partnership with industry leader Nitrex and its member companies will open new opportunities for more end-to-end heat-treat solutions and deliver extra value thanks to the synergies between their product portfolio. From turnkey nitriding systems to vacuum furnaces, process control solutions, and combustion optimization technologies, these advanced solutions will help customers improve their manufacturing operations and performance.”

“This region is one of the fastest developing in the world and home to a strong manufacturing industry across several sectors. With his operational knowledge of the Romanian and Turkish markets, combined with his proven technical skills in end-user support, Akgunes is the perfect ally to tap into this growing market. He will work in collaboration with our current sales and services team in the region to accelerate growth in existing markets and to develop new market opportunities. We are excited by the opportunities that our partnership will bring and are eager to work with new customers to tackle heat treating challenges and find new ways of improving quality using more efficient, future proof and scalable solutions,” said Michel Frison, Vice-President Global Sales of the Nitrex Turnkey Systems (NTS) division.


Nitrex, a Novacap portfolio company and the leading global provider of fully integrated heat-treating solutions and technologies, unveiled its new corporate brand identity today. This change comes at a time when the company is forging new paths, retooling its product portfolio to align it even more closely with customer needs and preferences, and seeking to present a more consistent look and feel across all brands.

“In our 35-year history, Nitrex has evolved from a small family-run business operating in Canada to a global company with an extensive portfolio serving the whole heat treatment industry,” said Nitrex CEO Jean-Francois Cloutier.

“Our portfolio is built on proven science and technology to enhance material strength and optimize performance. The new brand identity we are sharing with you today,” he continued, “reflects our evolution as a market leader poised for the future, while reaffirming our tradition of innovation, reliability and quality as well as our customer-focused culture. The new unifying logo will represent the company as a whole, with all its business units. The modern, abstract design of the company’s iconic red, yellow and orange “N” symbol is now rendered as two monochromatic pillars, indicating that Nitrex rests on a solid foundation of science and technology. The pillars stand side by side and stretch out crosswise, evoking the centrality of heat treating as a mission-critical process in manufacturing,” added Cloutier.

New Nitrex tagline: MASTERING STRENGTH. WORLDWIDE.

The new symbol will be adopted by all the Nitrex business units. The symbol also plays a functional role as the letter “N” in the Nitrex wordmark used by all business units. For now, the names of the legal entities will not change, so our customers, suppliers and stakeholders can continue to use the existing names and addresses in all official communication. The new wordmark for United Process Controls leverages its well-known trade name, the UPC initials, in combination with the company’s best-known brand asset, Marathon Monitors, to form UPC-Marathon. Also, worth noting is the incorporation of the “N” symbol as the final letterform in the new UPC-Marathon wordmark.

“The UPC-Marathon logo may be new and different, but it still speaks to our history and makes the link with the essence of our recognized brand. Operationally, nothing has changed: our mission is to be the best brand in process controls and automation worldwide. The new logo is a true reflection of our past and our future,” said Eric Jossart, VP Global Sales. “The rebranding unifies our group, while confirming our unique position in the market,” said Oliver Caurette, President, United Process Controls.

G-M Enterprises has also traded their metallic graphic for a sleek single-color wordmark using the same typeface as the other logos, with the addition of the tagline A Nitrex Company. “The new logo clearly defines the integration of G-M into Nitrex. As the newest addition to the Nitrex Turnkey Systems portfolio, G-M expands our offering in this category by bringing a new line of innovative vacuum heat treatment systems to our customers” said Iwo Korwin, President of NTS.

A new tagline:

New Nitrex tagline: MASTERING STRENGTH. WORLDWIDE.

“The new tagline charts a bold course for Nitrex. It underscores our commitment to science and technology. By harnessing the latest advances, we will be able to reinvent the methods of strengthening metals and applications, to the greater benefit of our customers. “This marks the beginning of a new chapter for Nitrex and its affiliated companies, and we’re very excited to finally share it with you. Soon you will see the new logos on all our products and packaging, social media platforms, brochures, stationery and tradeshow booths as well as in our email signatures, and much else. Also, on the horizon is a new redesigned website with simplified messaging and a seamless visitor experience. The site will showcase the full suite of solutions, including turnkey heat-treating systems, heat treating services, and control and automation solutions,” said Nitrex CEO Jean-Francois Cloutier.